There Is No Mission Statement

There is no mission statement.

The only mission is to not waste your money on bullshit.

That is why the prices are different.

Look at any consulting firm's website. The brand guidelines. The talent acquisition microsite. The diversity-and-belonging page. The thought leadership content portal. The campus that runs offsites in Tuscany. The chief experience officer. The seven layers of partners between the work and the client. The conference sponsorships. The thinkpieces in the Atlantic. The C-suite roundtables held at the Aspen Institute.

Someone is paying for all of that. Pull the thread: the client is.

the kitchen is what was always there underneath. The reading. The synthesis. The named answer. Everything around it was overhead the consulting industry charged for and called value.

"AI is coming to take your jobs."

Yes.

the kitchen is coming for McKinsey's jobs. the kitchen is coming for Bain's jobs. the kitchen is coming for the strategy boutique's jobs. the kitchen is coming for the McKinsey alumni who left to start their own boutiques. the kitchen is coming for the boutique their alumni left to start.

The meetings were the job. The reading was always the work.

Palantir.

Palantir Foundry could do everything Palantir Foundry actually does — at a fraction of the price, in a fraction of the time, with one Forward Deployed Engineer instead of an army of them — if Palantir had decided to put its customers' incumbent ontology vendors out of business instead of partnering with them.

It did not decide that.

So Palantir Foundry became a very expensive Tableau.

McKinsey could ship the read in 48 hours. McKinsey decided not to. the kitchen does.

What people keep saying to us:

"I can't believe you said it this way. I never thought of it this way. It is so simple."

The answer is also the method.

We cut out the bullshit. We talk about the ontology.

There is no mission statement. There is the work. The prices reflect the absence of everything else.