Look at any consulting firm's website. The brand guidelines. The talent acquisition microsite. The diversity-and-belonging page. The thought leadership content portal. The campus that runs offsites in Tuscany. The chief experience officer. The seven layers of partners between the work and the client. The conference sponsorships. The thinkpieces in the Atlantic.
Someone is paying for all of that. Pull the thread: the client is.
The Dispatch is what was always there underneath. The build. The synthesis. The named answer. Everything around it was overhead the consulting industry charged for and called value.